Lead ROI Calculator

Most businesses do not have a lead problem. They have a follow-up problem. Put your own numbers in and see what the gap is worth.

Your numbers

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2 percent is typical

Be honest here

Of the ones you chase

Your currency

What it means

Enquiries a month
100
Never properly followed up
50
Revenue today
16,000
Revenue at 90 percent follow-up
36,000
Left on the table each year

240,000

20,000 a month. Calculated in your browser, nothing is sent to us.

Show me how to close that gap

About this calculator

Where do these numbers come from?

Entirely from what you type in. Nothing is sent to us and nothing is stored. It is arithmetic on your own figures, run in your browser.

What counts as a followed-up lead?

A lead someone actually contacted more than once. Industry follow-up rates are usually far lower than owners expect, which is where most of the gap in this calculator comes from.

Is this a quote?

No. It is a sizing exercise to show whether the problem is worth solving. If the number is small, do not hire anyone, including us.